In his ‘How to Differentiate Your IoT Product: Provide Insights Not Data’ article in last month’s Tech Product Management, author Daniel Elizalde shared a story that stuck with me and I wanted to share:
There’s an old joke that goes something like this: A shepherd is looking after his herd when suddenly a young man in a sports car stops by. The young man asks the shepherd, “If I can guess how many sheep you have, can I keep one of them?” The shepherd agrees. The young man starts running calculations using the latest and greatest technology. “You have 280 sheep,” he says.
The shepherd sighs and tells the young man, “If I guess what your profession is, can I get my sheep back?” The young man agrees. “You are a consultant,” he says. Surprised, the young man asks, “How did you know!” “Well, you are charging me a steep price, you are telling me something I already know, and obviously you know nothing about my business because you are taking away my dog!”
- Daniel Elizalde