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Data vs. Insight: Sharing a timely article and an exciting development

In his ‘How to Differentiate Your IoT Product: Provide Insights Not Data’ article in last month’s Tech Product Management, author Daniel Elizalde shared a story that stuck with me and I wanted to share:

There’s an old joke that goes something like this: A shepherd is looking after his herd when suddenly a young man in a sports car stops by. The young man asks the shepherd, “If I can guess how many sheep you have, can I keep one of them?” The shepherd agrees. The young man starts running calculations using the latest and greatest technology. “You have 280 sheep,” he says.

The shepherd sighs and tells the young man, “If I guess what your profession is, can I get my sheep back?” The young man agrees. “You are a consultant,” he says. Surprised, the young man asks, “How did you know!” “Well, you are charging me a steep price, you are telling me something I already know, and obviously you know nothing about my business because you are taking away my dog!”

- Daniel Elizalde

Industry Sensors + IIoT Shop Talk
MMAAZZ Technology Joins Spanish Testing Group to Extend the Reusable Life of Glass Packaging.

Tracy Clinch, President and CEO of MASITEK Instruments Inc., is pleased to announce that their MMAAZZ Technology division is partnering with the highly respected Spanish testing facility, CTM Centre Tecnologic to extend the life of reusable glass and aluminum bottles through the reduction of “scuffing” on the bottling line.

Industry Sensors + IIoT Shop Talk
A Perception of Extra Sensors: Global Sensor Market Snapshot

I open my car door at the flick of a finger, my keys still securely in my purse and as I step inside my seat adjusts to my preference (hubby likes his further back). My phone connects automatically and starts into my latest Spotify list. As the engine warms up I’m warned of low tire pressure – guess I’ll have to check that out later.

Industry Shop Talk
The next generation of smart sensors in canning is 3D (A must read for light-weighting!)

In the Cambridge English Dictionary, the word generation is stated as being, “a period of about 25 to 30 years, in which most human babies become adults and have their own children”. Perhaps a generation ago, we most often thought about the word in this context. Today’s definition is technology-centric, “a group of products or machines that are all at the same stage of development.”