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(Moncton, NB) MMAAZZ, the leading smart sensor provider for the food and beverage industry and a division of Masitek Instruments Inc., is very pleased to announce that they have recently signed on their first Coca-Cola bottler who will initially be using their ShockQC product to reduce damage on their lines.

Equatorial Coca-Cola Bottling Company (ECCBC), based in Africa, has twelve plants and serves thirteen countries within North and West Africa. Initial sensor deployment will occur at ECCBC’s affiliate in Morocco, the North Africa Bottling Company, or NABC.

“There are not many people in the world who don’t know the Coca-Cola brand,” said Pablo Asiron, Executive Vice-President of Global Business Development for MMAAZZ. “We actually began discussions with Coca-Cola at the Drinktec exhibition that we attended in Germany in September last year. It is perhaps the biggest event in the packaging industry, with people from 130 or more countries attending.”

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Pablo went on to say, “What was most rewarding for us was the fact that an executive from Coca-Cola’s Corporate office saw the product in our display, saw the value and brought the bottler to our booth. Once the detection and reporting capabilities of our ShockQC were explained, the folks from ECCBC were quickly on board.”

The main goals of Equatorial Coca-Cola Bottling Company’s deployment are to improve their overall efficiency and reduce container damage.

In addition, the bottler is committed to Coca-Cola’s global initiative to become more environmentally friendly and reduce its carbon footprint.