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(Moncton, NB) MMAAZZ, the leading smart sensor provider for the food and beverage industry and a division of Masitek Instruments Inc., has signed agreements with China Resources Beer (Holdings) Company Limited (CR Beer) for use of their PressureQC and SeamerQC sensor products.
CR Beer operates 98 breweries in 25 Chinese provinces/cities and the use of the products will start with their largest facility, which is the largest in China overall. CR Beer’s flagship brand, 雪花 Snow is the number one selling brand in the world by volume.
“We were quite proud when we reached an internal goal of dealing with the top three breweries in the world”, said Pablo Asiron, Executive Vice-President of Global Business Development for MMAAZZ, “And now we have number four. The company is a world leader and they have received many prestigious awards.”
Asiron added, “They has a couple of key reasons for purchasing our smart sensor products. Like almost every bottler in the world, they are looking at increasing the efficiency of their lines and the best way to do that is with information. That’s where our focus is as a company. The other big reason for CR Beer is that there is a big push now in China to reduce the weight of the containers. Our products will help them right from the testing stage to full production.”
MMAAZZ Smart In-Line Sensors are now in use at the top four global brewing companies by volume, including AB InBev, Carlsberg, Heineken and now CR Beer.