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(Moncton, NB) MMAAZZ, the leading smart in-line sensor provider for the food and beverage industry and a division of Masitek Instruments Inc., has added Heineken to the list of bottlers that are taking advantage of the company’s sensor products to improve productivity on their lines. The addition of Heineken into the company’s client list marks a milestone in that the world’s top three brewing companies now deploy the sensors on their lines.

Pablo Asiron, Executive Vice-President of Global Business Development stated, “Our agents in Mexico, the highly respected ROVI Ingeniería, have completed an agreement with Heineken to use our PressureQC starting with two locations in Monterrey and Navajoa, Mexico. This is continuing affirmation that our products are world class.”

In 2010, Heineken acquired Cervecería Cuauhtémoc Moctezuma (CM), a brewery founded in Monterrey in 1890. The company operates brewing plants in Monterrey, Tecate, Navojoa, Guadalajara, Toluca, Orizaba and, Chihuahua. It offers products under Indio, Bohemia, Strongbow, Coors Light, Noche Buena, Dos Equis, SOL, Affligem, Kloster Light, Heineken, Tecate, Superior, Carta Blanca, and Amstel brands. The brewery has more than 17,000 employees and more than 200 distribution centres.

Ricardo Rodriguez, General Manager of ROVI explained, “The company was using another product and were just not getting the results they were looking for. They are going through a process of optimizing their lines and need more information regarding the pressures and scuffing that their bottles and cans are receiving. They are already seeing positive results with the issues on the lines and they realize that by improving they can also extend the life of the bottles. It has been a win-win situation for them and we expect more use of our products in the months ahead.”

Ricardo Rodriguez, General Manager of ROVI explained, “The company was using another product and were just not getting the results they were looking for. They are going through a process of optimizing their lines and need more information regarding the pressures and scuffing that their bottles and cans are receiving.