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Anheuser-Busch InBev, the world’s leading global brewer and one of the world’s top five consumer products companies, has signed on with MMAAZZ Technology to use their ShockQC™ and PressureQC™ solutions to zero in on issues discovered with new lines at their plant in Wuhan, China. 

MMAAZZ smart sensors are built as exact replicas of the company’s products which are placed on the line to detect and measure shock and impact; that data is then transmitted directly to a tablet in real-time to address problem areas.

In the case of the new filling lines at the Wuhan plant, cans were being dented and damaged however the source was unclear.

“The site had a very new line but even while we were doing the onsite training we saw that when the palletizer stopped there was significant pressure being measured in the can in the accumulation table. The longer the palletizer was down the higher the pressure,” says Pablo Asiron, EVP, Global Sales for MMAAZZ.

With the acrylic replica smart sensor by MMAAZZ, data was instantly streamed to plant technicians, allowing them to pinpoint problem areas. The software allows continuous data to be stored, charted, analyzed and recalled from previous runs on an easy-to-read interface.



Tracy Clinch, President and CEO for MMAAZZ Technology is elated with the partnership and successful integration which was completed in March.

“When you are able to help solve issues, it is a great feeling. When your product is chosen by a company of this stature that feeling is magnified immensely,” said Clinch. “Anheuser-Busch InBev did not get to be the size that they are by sitting still on progressive technology,” she added. “It makes us all very proud of what we have built and what we represent.”

Anheuser-Busch InBev’s dedication to quality goes back to a brewing tradition of more than six hundred years with the Den Hoorn brewery in Leuven, Belgium along with the pioneering spirit of the Anheuser & Co. brewery with origins in St. Louis, USA in 1852. They are located in twenty-six countries and employ approximately one hundred and fifty thousand people.