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(Moncton, NB) MMAAZZ, the leading smart in-line sensor provider for the food and beverage industry and a division of Masitek Instruments Inc., is very pleased to announce that they have secured a business agreement with Australia’s largest brewer, Lion Beer. The company has four large and four small breweries across the country and while their main focus is beer, they also produce three popular cider brands.
“As we run into so often with bottlers,” stated Pablo Asiron, Executive Vice-President of Global Business Development, “their main issue was breakage. They run fourteen lines and were looking for much improved efficiencies. Our ShockQCTM solution proved to hold the answer.”
“I am very proud of our team in taking us to Australia” said MMAAZZ CEO, Tracy Clinch. “Lion was very diligent in their search for what they thought would offer the best solution for their issues. Our team stayed in close touch with Lion through their process and we were very excited to hear that they chose to purchase the MMAAZZ solution. Since all four of the world’s largest brewers use our product, it never comes as a surprise when we add a new customer, but it is always a great day when we add another quality customer like Lion.”
Lion is one of Australasia’s largest food and beverage companies and has been formed by the amalgamation of some of Australia and New Zealand’s most celebrated companies. It has a proud history dating back to 1840 and employs 6700 people across thirty-four sites through Australia and New Zealand. Lion Global Markets was launched in 2015 to take their craft beers and ciders into new international markets and accelerate the growth of their wine business in North America.
About MMAAZZ Technology
Headquartered in New Brunswick, Canada, MMAAZZ Technology is a division of MASITEK Instruments Inc. MMAAZZ offers state-of-the-art, real-time wireless detection and reporting technologies designed to immediately identify and quantify damage to fragile goods in production, packaging and distribution systems for handlers and manufacturers around the world in the food, beverage and pharmaceutical industries. MASITEK’s innovative sensor technology helps reduce downtime, enhance product integrity and increase global scalability, productivity and profits. MMAAZZ has grown to become the global leader in virtual remote sensing technology with installations in Fortune 1000 companies around the world.
Visit the website at MMAAZZ.org.
"Since all four of the world’s largest brewers use our product, it never comes as a surprise when we add a new customer, but it is always a great day when we add another quality customer like Lion.”