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MONCTON, NEW BRUNSWICK, CANADA – Tracy Clinch, President and CEO of MASITEK Instruments Inc., the global leader in virtual remote sensing technology, announced today that renowned technology sales and corporate development professional Pablo Asiron has joined the company as its Executive Vice-President of Global Business Development.

Headquartered in Moncton, New Brunswick, Canada, MASITEK offers state-of-the-art, real-time wireless detection and reporting technologies designed to immediately identify and quantify damage to fragile goods in production, packaging and distribution systems for handlers and manufacturers around the world in the food, beverage and pharmaceutical industries. MASITEK’s innovative sensor technology helps reduce downtime, enhance product integrity and increase global scalability, productivity and profits.

With an increasing cost of goods and universal pressure to improve profitability, driving efficiencies in manufacturing facilities is a high growth market poised to explode. Large multinational organizations will invest millions of dollars to ensure they are maximizing efficiencies while reducing waste and damage to containers and fragile goods.

“Our global customer base has increased tremendously over the last several months,” says MASITEK President and CEO Tracy Clinch. “We have been very fortunate to partner with category leaders – such as Nestlé, Carlsberg, AB Inbev, Unilever and Diageo – providing the tools and support necessary to achieve their production and project objectives. MASITEK will continue to invest in new technology and key personnel to strengthen our position as the global leader in virtual remote sensing technology.”

“Due to our rapid expansion, we are very excited to have Pablo Asiron join our team as Executive Vice-President of Global Business Development to further drive our growth strategy,” she says. “His deep understanding of technology, customer-facing business approach and proven track record in development and leadership will be tremendous assets to MASITEK and our customers. Additionally, Pablo’s strategic vision aligns with our overall goal of continued growth through innovation, partnership and vertical expansion.”

Mr. Asiron joins MASITEK after a very successful term with RtTech Software, where he was responsible for more than 90 per cent of all company sales and helped the company earn a number of awards, including a BDC Innovation Award, regional and national Startup Canada Awards for Innovation, and Greater Moncton Excellence Awards in the Emerging Business and Technology categories, as well as earning the company a place on Deloitte’s prestigious Fast 50 Companies to Watch list.

“I have known of MASITEK for a few years now,” Mr. Asiron says. “After a discussion with President and CEO Tracy Clinch in August 2015, I was very impressed with how far the technology and the company had gone. So when I started looking for a new challenge, she was one of the first people I contacted. Right away, I fell in love with their patented technology and the challenge she offered me. It is a dream for a sales executive when you have a great and proven product already installed in many Fortune 500 companies, and a great leadership and technical team. As well, it is a big boost to be backed by a venture group such as Technology Venture Corporation who understands what it takes to grow a company with world-class clients from an Atlantic Canadian base. I look forward to being a part of MASITEK’s growing global reach and helping the company to scale new heights.”

Mr. Asiron has 20 years of experience in the areas of executive management, consulting, process control, information systems, business development and sales. To his new position, he brings experience in multiple industries such as mineral processing, pulp and paper, power generation, food processing and discrete manufacturing. In 2015, he was a finalist for the 2015 EY Entrepreneur of the Year Award in Atlantic Canada for emerging business. He has an extensive positive record of attracting capital and increasing sales.


Technology Venture Corporation, based in Moncton, is one of MASITEK’s primary investors. “We are always on the lookout for exceptional, high-quality talent,” says Susan Hicks, President and CEO of Technology Venture Corporation. “We search locally and across the world for just the right people for leadership positions in our Atlantic Canada-based companies. I’m delighted that one of our high-growth companies, MASITEK Instruments Inc., has attracted Pablo Asiron to fill a critical executive position within their organization. Mr. Asiron’s impressive track record in building and expanding companies, his relationship-building skills and his history of successful business development are a tremendous addition to the MASITEK executive team.”