Mexico’s Sauza Tequila Import Company Joins Growing List of Masitek Smart In-Line Sensor Users

Sauza Tequila, which was developed in 1873 by Don Cenobio Sauza, is said to be North America’s first indigenous distilled spirit. He founded La Perseverancia Distillery in Tequila, Mexico and named his new drink after the town. Today, the company is owned by Beam Suntory, one of the top five distillers in the world which produces more than ninety of the best-known spirits.

Pablo Asiron, Executive Vice-President of Global Business Development for Masitek, commented that, “Our agent in Mexico, ROVI Ingeniería has a principal focus on quality control solutions within the beverage industry, both in bottling and glass manufacturing. Given that this is the second very large customer in short order that they have brought to the table, we are confident that their market is recognizing the value that our smart sensor solutions.”

General Manager of ROVI, Ricardo Rodriguez, had this to say. “We certainly see the improvements that are being made with the companies that are purchasing Masitek sensors and because we are close to the industry here, we are aware of the issues that bottlers are experiencing. It’s not a matter of thinking we can help them, we know that we can and that is extremely rewarding.”

Pablo went on to explain a little about the Sauza situation. “The distillery recently went through a rebranding that brought them some notable awards. They are now concentrating on line improvements as they are experiencing glass breakage. As with many Masitek customers, guessing where the problems are will only get you so far. They need information and we can provide that for them in real time.”