Contact Blog News Login
Request Demo

Moncton, NB, Canada –  Masitek Instruments Inc., the global leader in smart in-line sensor technology for packaging industries announced today another expansion of the company’s team with the hiring of Susan Reid as Product Development Engineer.

Tracy Clinch, Masitek President and CEO stated that, “I am so pleased to introduce Susan as the leader of our product development team. I look at it as a great enhancement, both in the credentials that she adds to our company and the development that she will bring to our product line. She is a welcome addition in so many ways.”

Susan obtained her B.Sc. and M.Sc. Mechanical Engineering degrees at Queen’s University and most recently worked as a Research and Development Engineer for the University. Her work there was to develop sensor based quantification for machine interfaces in ergonomics and biomechanics for the School of Kinesiology and Health Studies as well as being Technical Manager for the Motor Performance Lab, School of Rehabilitation Science.

The move from Kingston, Ontario to Moncton, New Brunswick has Susan excited, “The challenges of new subject areas are a driver for me,” she said. “I have worked with some of the technologies that Masitek is employing as far as sensors and contact pressures and I am really interested in getting back into product development. I like the fit and I am impressed with their refreshing approach in collecting quantitative data directly from the industry source.”

Widely accepted as the leader in smart in-line sensing for packaging, the Masitek client base includes food and packaging industry giants, ABInBev, Nestle, Pepsi, Coca-Cola, Diageo, Unilever and Carlsberg; however, the fast-paced industry demands new tools for trends that include lightweight packaging and more sophisticated data analysis of their processing lines.

“Enhancements and refinements will no doubt be the result of Susan joining us,” explains Tracy.

Clinch adds, “One of the wonderful attributes that Susan brings is her breadth of knowledge and experience with sensors, machine design, stress analysis and problem solving. Early in her career, she helped design and test transportation and long-term storage containers for nuclear waste. She also once worked for a company with fully automated lines, so she has great understanding of problems from both the mechanics and line restrictions to the testing and development of products and pressure sensing.”


Susan’s immediate projects with include joining in on the Scuffing Study in which Masitek is currently involved, along with the highly respected Spanish testing facility, CTM Centre Tecnologic. The project to extend the life of reusable glass and aluminum bottles has been partially supported by the National Research Council Canada.

Susan will also be looking to expand the tools available within existing Masitek solutions Masitek through the development of complementary products, such as a solution to measure the Co-efficient of Friction for packaging applications, for which details are to follow.